Welcome to my viewing diary for Mad Men
. Every Monday I will review another episode until the series finale. I have never seen this series before so there will be NO spoilers.
Story (aired on May 25, 2014/written by Carly Wray and Matthew Weiner; directed by Matthew Weiner): "Waterloo" begins with liftoff. Bert - our oldest character - is glued to his TV as the Apollo 11 rocket launches from Cape Canaveral; upon ignition he's practically purring like a cat. Everyone has the moon on their minds in this mini-finale (
Mad Men would only resume again after another year, although the official numbering marks this as a continuous season). On the night of July 20 as Neil Armstrong takes his one small step, we watch not just alongside Bert - who murmurs, simply, "Bravo" - but also the Francis clan (plus Betty's old college pal and her family) in Henry's Rye estate, the Burger Chef team in their Indiana hotel, and, back in New York, Roger's mixed-up family (an ex-wife, a soon-to-be-ex-husband-in-law, and an abandoned grandson). Don, Harry, Pete, and Peggy are particular worried about the fate of the astronauts on the eve of their big pitch meeting, and not just for the sake of national/humanitarian honor; if something terrible happens in outer space, their fast food deal will be completely soured the next morning. As it turns out the Apollo 11 crew will be just fine, but plenty of more earthbound drama will unfold by episode's end.
Wray and Weiner supply several fake-outs and surprises to keep us on our toes; one of the smallest but most delightful belongs to Sally, who appears to be making eyes at the jockish Sean Glaspie (Charlie DePew) who arrives for a visit with father Richard (Barry Levy), mother Carolyn (Kellie Martin), and his nerdy, space-obsessed little brother named, naturally, Neil (Elijah Nelson). The shot/reverse shot cutting may be messing with us, however. Ultimately it's Neil who Sally kisses after gazing through his telescope. This is a cute analog to the broader reversals and left turns in play in the central story. Don is, from all appearances, on his way out of SC&P. Cutler - best to refer to Jim by his last name now given the other Jim in play - even tries to boot Don by arguing that his disruption of the Commander meeting placed him in breach of contract. However, this plot is botched when Cutler claims the other partners are behind him but only Joan is (even she smirks, "You shouldn't have done that" while he sputters). Nonetheless, Don is a marked man and something that happens the night of the moonwalk seals the deal. Bert passes away while serenely watching the lunar landing, and Cutler wastes no time in declaring that now he has the votes to cut Don loose. Only Roger has the wherewithal to play the cavalry.
Before he dies, Bert has a few things to say to Roger including the titular reference. ("Every time an old man starts talking about Napoleon," Roger remarks, "you know they're gonna die.") He also wounds Roger by telling him that he has talent and skill but is not a leader; Cutler, on the other hand, does have "vision" even if he's not on Bert's team. It's no accident then that when Roger meets with the other Jim - the devilish Hobart of McCann Erickson - he cites his own vision for the company, which involves rescuing it from Cutler. Hobart wants the whole Chevy team under the McCann umbrella in order to keep Buick from bolting, and Roger suggests that they buy a 51% share in SC&P as an independently operated subsidiary. Don, Roger, and Pete are of essence to the deal alongside, more troublingly, Ted, who has been taking clients on near-suicidal skydives and pronouncing to anyone who will listen that he wants to quit advertising. This is where Don comes in handy. With a stunned Cutler playing the devil on his other shoulder (or is it vice versa), Ted listens as Don coaxes him into acceptance by recalling the downfall of '68, and what it took Don to climb back. Dump the responsibilities of partnership, Don pleads, and return to the pleasures of pure creative work at the agency. "Does this mean I could come back to New York?" Ted brightens up. He's in and, ultimately, so is even Cutler ("It's a lot of money!"). Don's job is saved.
And Peggy is just getting started. When Don learns of Bert's passing and his own imminent departure, he decides to flip Pete's plan back again. Peggy will make the presentation to Burger Chef after all, so it will be easier to keep the client if Don goes. After a nervous night, she speaks from the heart as she only could with the new strategy she's invented, even adding a touching note (which takes Don and others who know her by surprise) about a 10-year-old who will be waiting in her apartment, watching TV, when she returns. She's not lying. Julio has visited her, weeping, before her departure to the Midwest to let her know that his mom is moving to Newark and he'll miss the landlady he bickered with for several years. She'll miss him too. Pulling at the heartstrings by evoking familial bonds for her prospective clients (while drawing upon nonconventional "familial" bonds of her own), Peggy knocks it out of the park. "Family Supper at Burger Chef" is a hit (I love the way the camera dwells on the Middle American-looking George Payton's absorbed expression as the barometer of her success). If this is her Waterloo, then she's the Duke of Wellington.
The episode ends on a bubbly note, following the thread of Don's redemption and Peggy's ascension rather than Megan's final farewell (more on that in my response below) or Bert's demise. That said, this cheerful conclusion involves Bert directly. Popping out of the ether for an apropos song-and-dance number - "The moon belongs to ev'ryone!" - a spectral Bert serenades a stunned, bemused, and ultimately queasy Don. This is a gorgeous spurt of surrealism, as much a winking tribute to the boss of all bosses over seven seasons - or at least the actor who played him (Robert Morse is a Tony-award winning musical man going back to the era that Mad Men takes place) - as it is an ambiguous if momentarily uplifting message for Don. It's certainly a marked contrast to the words Cutler spits at him early on: "You know, Ted and I, whenever we would hear that your agency was involved, we'd always be so intimidated. What was that man up to? Such a cloud of mystery. Now that I've been backstage, I am deeply unimpressed, Don. You're just a bully and a drunk. A football player in a suit. The most eloquent I've ever heard you was when you were blubbering like a little girl about your impoverished childhood." The venom's been removed, but the bite still stings.